Red Bull Presents: ZELTRON V. ZOMBIES
Red Bull, A LONG-TIME CLIENT, PUT US IN CHARGE OF ALL PROMOTIONS & LOCAL MARKETING PUSH FOR THIS UNIQUE CONCERT SHOW - THE RESULT…A SOLD OUT SHOW & ENERGY TO MAX.
The brainchild of Miami local and underground Hip-Hop artist Denzel Curry. ZELTON V. ZOMBIES was a unique sound-clash style concert consisting of Flatbush Brooklyn’s FlatBush Zombies rap group and Denzel himself. A head to head concert style show complete with amateur wresters as the opening act - this show was the first of its kind in South Florida and in Hip-Hop in general and was a huge spotlight opportunity for the client, Red Bull. It was important for this show to sell out and show out with the right partners, influencers, and talent to be involved.
In true street promotion tactics, we took to the streets partnering with local streetwear clothing shop Shoe Galley to promote the show up and center in Downtown Miami taking over their store front and equipting them with a Red Bull cooler for fans to come by and get fresher.
Partnering with over 10 Miami influencers and promotors, we took to the social media landscape to spread the word and announce the show. The result and hashtag #ZELTRONVZOMBIES both went up in numbers and 4 days before doors opened we had a sold out show.
Incorporating local Miami influencers, DJs, and socialites - we had them play a larger role as card girls in between the song battle rounds.
Totaling over 50K in online digital streams equipped with a sold out show - our job was done.